JoLees Solutions is my own "solo business", run by me, Joanna Lees.
I love the challenge of both running my own e-commerce and consulting business, and also helping other online business owners with planning, strategy, management and marketing to help their businesses scale.
Through JoLees Solutions, I have helped hundreds of small businesses, startups and solopreneurs plan their business, improve their strategy, streamline their marketing, and target their messaging.
My name is Joanna Lees and I am the owner of JoLees Solutions.
Over the past 26 years, I've worked with hundreds of small companies, from "mom and pop" shops to shoot-for-the-stars tech startups to solo consultants. I spent 15 years in corporate America managing partner marketing and consulting programs for a Fortune 100 tech firm, and I've spent the past decade working my own "lifestyle business" in consulting, freelancing and e-commerce.
During that time, I've had hands-on experience working with business owners (and being one myself) who are trying to grow a business using other people's measures of success: money, influence, power, size... But is that really the right goal for every business?
Through my own solopreneur journey, I have come to realize that "success = individual happiness" is a much better measure (at least, for me). So for me, a lifestyle business is the right choice, with emphasis on the things that I value: flexibility, autonomy, and leaving time for nature walks and hobbies.